Jesse Walker
Design & Direction
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Sixhundredº

A sweeping brand identity and place–making for a unique, sustainable culinary experience

— Sixhundredº is a live fuel, wood fired kitchen and bar inside the historic Bailey Brothers Power Plant in Winston-Salem, NC.

— Sixhundredº is a live fuel, wood fired kitchen and bar inside the historic Bailey Brothers Power Plant in Winston-Salem, NC.

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— The name Sixhundredº refers to the temperature at which wood becomes combustable and ignites.

— The name Sixhundredº refers to the temperature at which wood becomes combustable and ignites.

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— Executive chef Travis Myers wanted to make sure that authenticity and elevation were experienced in all of the brand's touchpoints.

— Executive chef Travis Myers wanted to make sure that authenticity and elevation were experienced in all of the brand's touchpoints.

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— Formats and finishes feel genuine to the space's past but are reinterpreted for modern audiences.

— Formats and finishes feel genuine to the space's past but are reinterpreted for modern audiences.

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